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PromoTrack

What is PromoTrak?

Cette page est à http://www.dsitopdog.com/promotrak.html

PromoTrak is TopDog's campaign management tool designed to perform complex customer selections not possible through conventional database queries.

No Really, What is PromoTrak?

PromoTrak is TopDog's campaign management tool, which:
  • Selects customers or prospects based on a virtually limitless set of selection criteria, including RFM, psychographic and demographic data
  • Relieves the cumbersome, error-prone process of entering selection criteria by providing a friendly point and click environment for building campaigns
  • Performs blazingly fast selections by making a single pass of your data instead of a pass for each segment in your campaign
  • Allows you to see counts for each segment as the campaign is running
  • Allows you to preview who is matching (or is being evaluated but does not match) at any segment while the campaign runs
  • Produces an array of automatically unduplicated segment-level counts
  • Allows users to attach additional information, such as keycodes, to selected customer records
  • Permits selections to be nthed if necessary, and split into multiple test and control groups
  • Updates promotion history tables, which allows you to keep track of each "touch" made to a customer
  • Automatically generates a mailing file, which may contain all of the information needed for solicitation purposes, such as name/address, phone number, and email address
  • Creates templates containing promotion history settings, mailing file configuration, and even campaign selection criteria on which you can base future campaigns